With the rise of social media, many businesses are starting to realize the value in getting involved. With so many different social media sites out there, it can be difficult to keep up with what you are supposed to be doing as a business.
Here are a few tips on marketing through social media sites for large businesses.
- Get started with multiple sites
- Complete your profile
- Don’t overdo the promotion
- Build friends or contacts
- Build relationships
Get Started with Multiple Sites
Many businesses make the mistake of choosing a single social media platform to get started with. If you are going to get involved with social media, you should spread out your efforts a little bit over various social networks. For example, you may want to set up profiles with Facebook, Twitter, and LinkedIn, among others. Not everyone uses the same social networks, so you should spread your efforts around a little bit to reach more people.
Complete Your Profile
Another problem that many companies run into is that they get started on social media sites, but they never actually complete their profiles. If you want to maximize your efforts, you should include as much information in your profile as possible. Include links back to your business website as well as other contact information. Business hours and other information about your company may also be something to include.
Don’t Overdo the Promotion
The ultimate goal of setting up social media profiles is to get more customers. However, you don’t want to overdo it on the promotion. People don’t come to social networks to be constantly bombarded with advertising. Instead, they come to interact and to get more information. While there’s nothing wrong with promoting your business a little bit, you should try to keep it to a minimum. Instead, share information that you think other people might like to know. Share articles and videos that you find interesting. This will go a lot farther than simply bombarding your contacts with marketing messages all the time.
Build Friends or Contacts
One of your primary goals on social networking sites should be to build a large network of subscribers or friends. On Facebook, you want people to “Like” your page. On Twitter, you want people to follow you. You can actively go out and follow people on Twitter, and many of them will follow you as well. If you post good content, it will be shared with others, and then many of those people will want to follow you as well. You could also advertise your business page on Facebook to get more people to “Like” it.
Using social media is not about hard selling. You typically will not be able to dry people directly to your site to make a purchase the first time they see your profile. Instead, this strategy is more about making long-term relationships. When people contact you through social media sites, respond to them. If you appear to be this untouchable major corporation, people will not feel comfortable with you.
Overall, social media can be a great tool to use to increase your brand awareness and to develop lifelong customers. Just make sure that you go about it in the right way to maximize your chances of success.
Will Vicary writes on behalf of a number of businesses on topics such as risk mitigationÂ and pension auto enrolment. He enjoys reading about business as much as he enjoys writing about it. Any opinions expressed in the article do not necessarily represent the businesses Will writes for.