There are many experts who have named content as one of the main areas of emphasis in the world of SEO to focus in 2013 and beyond. This is especially the case with Google’s recent algorithm update that places a whole lot of emphasis on fresh new content that is entirely relevant with the theme of the website. However, simply placed, the unique and great content on your blog isn’t going to do everything to maximize your online presence and help increase your traffic. Did you know that posting and guest blogging in other’s websites is a great way to gain a bigger audience and visitor? Gaining credibility and networking opportunities is also possible through guest blogging and social media marketing.
There are many online visitors who visit the same social networks and other related blogs on a regular basis and seeing the same author in different places together will certainly reinforce the idea that he must be an expert. This is because you’re not only writing useful content but that it is being published in other websites that are reputable enough. Although guest blogging is certainly time-consuming, it can pay off in spades, especially when it comes to building company branding.
Building relationships through guest blogging
Guest blogging is indeed one of the most powerful ways of building strong relationships that might help you in more than one ways, including developing business opportunities, setting up your brand value, enhancing professional connections and acquisition of link juice. But there are too many people in the industry who are still not aware of the actual worth of blogging. They tend to view this as just another link-building tactic. Due to this, they keep building low quality content for submission of the guest blogs. However, you should be aware of the fact that guest blogging is actually a way to build strong relationships with your clients and mutually benefiting each other.
The impact of social media over guest posting
When you post articles in other’s blogs, it is known as guest posting and you can certainly enhance your efforts through social media marketing. Social media is something that is everywhere and you will find most people logged into their social networking site profiles as this has become a trend. But when you’re already into guest blogging, you should certainly embrace the social media so that you don’t miss the huge amount of traffic or visitors there. There are different social networking websites like Facebook, Twitter, LinkedIn and many more and you can share your content links in your social media profiles so that there is a huge number of followers and visitors coming in. Engage people into a conversation so that you can immediately get to know what they feel about your posts. Social media marketing is certainly a good way of targeting the required traffic and you should analyze the importance of social media marketing before you start off with guest blogging.
Therefore, when you want to start off your career as a blogger, you should take the above mentioned points into consideration.